About Us
The League of Velvet Elites.
LOVE is a private members' club built around a single idea: that the most extraordinary evenings are not found, they are arranged. We take private houses for the night, staff them, mask them, and fill them with people who have been chosen with care — Dragons, our men, and Angels, our women.
§ How It All Started
A Manhattan living room, a single dinner, and a host named Maverick.
LOVE was never conceived in a boardroom. It began in a borrowed townhouse on the Upper East Side, where a man known simply as Maverick gathered a handful of friends for an evening that was deliberately unlike anything the city offered.
Maverick had spent years moving through the world’s most polished rooms — galleries, private clubs, after-hours salons — and had noticed the same quiet absence everywhere: a place where accomplished men could meet women of equal composure, without the noise of public life. Not a dating service. Not a party. Something smaller, rarer, and far more deliberate.
That first dinner in New York set the tone. Masks were worn in shared rooms. Conversation was the only currency. Every guest had been invited by hand. By the end of the night, the question was not whether it would happen again, but how soon.
Word travelled the way trust does — slowly, then all at once. What began as one evening became a season. A season became a circuit. And the circuit became LOVE: a private league for those who understand that the finest experiences are not discovered by accident, but composed with care.
§ Our Story
Built for those whose time is the scarcest luxury.
LOVE began as a small circle of private dinners between people who had everything except an unhurried evening in remarkable company. Word travelled, the circle grew, and the club took its present shape: a season of curated events, a dedicated concierge for every Dragon, and a standard of screening that has never been relaxed.
15
Events monthly · Tier 1
5
Events monthly · Tier 2
10
Dimensions of screening
§ What We Believe
Four principles, never negotiated.
I
Discretion
Masks in every shared space, private suites, staggered arrivals and no photography. Nothing that happens inside a house leaves it.
II
Curation
Ten dimensions of screening on both sides of the door. Every member is admitted by a person, never an algorithm.
III
Grace
A Dragon never discusses money with an Angel. Every financial detail passes through a concierge, invisibly.
IV
Honesty
No commissions are taken from an Angel's allowance. Not a cent, not ever.
§ How We Operate
A club, a concierge and a circuit.
Three teams keep the season running — enrollment, who decide who joins; concierge, who serve each Dragon privately in his city; and the house team, who take, staff and stage every venue.
§ Company Registration
Governed with discretion, operated with permanence.
Corporate Entity
Lakehaus Inc.
Registered in the State of Delaware. While the company is the legal entity behind the brand, the operations of LOVE remain private and confidential, conducted exclusively for the benefit of its members.
Years in Operation
2019 — 2026
Lakehaus Inc. was incorporated in 2019. LOVE has operated continuously since that same year, refining its membership, expanding its cities, and deepening its standards — and the journey is still very much underway.